Fashion & Founders The Podcast
Fashion & Founders is a media platform exploring how fashion is actually built. Hosted by Victoria Smith, the show sits at the intersection of fashion, technology, and capital spotlighting the founders, investors, and operators shaping the industry’s next era.
Through long-form conversations, we go beyond trends to unpack fundraising, manufacturing, resale, AI, sustainability, career, and the evolving business of fashion. This is where fashion’s builders speak, share, and connect.
Fashion & Founders The Podcast
Matilda Djerf: Behind the Brand
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In this episode, Victoria sits down with Matilda Djerf, the founder of Djerf Avenue, to discuss how she built one of the most recognizable aesthetics in modern fashion. They talk about launching a brand with strong values, building community both online and offline, and navigating the realities of running a global business in your early twenties. Matilda also shares lessons on leadership, vulnerability on social media, and why taking care of yourself is essential when building a company.
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Follow Matilda:
IG: @matildadjerf
Follow Djerf Avenue:
IG: @djerfavenue
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