Fashion & Founders The Podcast
Fashion & Founders is a media platform exploring how fashion is actually built. Hosted by Victoria Smith, the show sits at the intersection of fashion, technology, and capital spotlighting the founders, investors, and operators shaping the industry’s next era.
Through long-form conversations, we go beyond trends to unpack fundraising, manufacturing, resale, AI, sustainability, career, and the evolving business of fashion. This is where fashion’s builders speak, share, and connect.
Fashion & Founders The Podcast
OOTD: Viral Fashion Content Strategy
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In this episode, Victoria sits down with the team behind OOTD, one of the fastest-growing fashion media platforms capturing street style around the world. What began as candid outfit videos filmed on the streets of New York has quickly evolved into an international fashion community covering major cultural moments from Coachella to Fashion Week. They discuss the strategy behind creating viral fashion content, scaling, and monetization. No longer just online they have built a network of creators across cities like New York, Paris, and London hosting dinners and events with their community. Since they’ve scaled so quickly they discuss fashion tech and building internal technology needed for their business. Plus they’re hiring and share their vision for how OOTD could become one of the most recognizable fashion brands in the world.
Follow Fashion & Founders:
Podcast IG: @fashionandfounders
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Podcast Website: fashionandfounders.com
Podcast TikTok: @fashionandfounders
Podcast YouTube: Fashion and Founders
Podcast LinkedIn: Fashion and Founders
Podcast Links: Shop My
Follow OOTD:
IG: @ootd
TikTok: @ootd
ootd.com
Follow Cory and Nic:
IG: @corymuroff
IG: @wantthisnic
Glamsquad:
Code: FASHIONANDFOUNDERS for $20 off
Rent the Runway:
Use code: RTRXVSMITH50 and get 60% off your first month!
Thanks for listening!